BALLARAT STREET, YARRAVILLE
How we evolved an inner-city street to support local businesses during COVID, then remade it for public life.
INTRODUCTION
Place is never neutral. This place is reimagined for all.
Why us?
In the depths of COVID, when social distancing rules meant that small cafes could now only accommodate 2 or 3 patrons, Council asked us to help them navigate constant requests for outdoor dining.
HOW DID WE HELP?
In 2020 we met with business owners and heard their real distress at the financial impacts social distancing (and the rest of COVID) was having on their cafes. We developed a set of guidelines and a street furniture kit-of-parts to:
provide clarity to business owners about what would be allowed
streamline Council’s review and approval process
ensure consistency, equity and quality of street dining to protect local amenity
The guidelines and kit-of-parts were rolled out across Maribyrnong Council’s LGA, with Ballarat Street, Yarraville, the poster child for temporary street closure and outdoor dining.
From the very beginning, we said this was an imperfect and temporary borrowing of the public realm for private benefit and that, when COVID presented less of a threat, these spaces must be returned to the public. In late 2021 Council asked us to reimagine Ballarat Street for its post-COVID future.
PROBLEMS
What problems did we solve and how?
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Streets are bossy with their camber (the way they drain to the curb) and black asphalt. When we transform streets - both temporarily and permanently - we work hard to confuse the part of your brain that is saying ‘oh this used to be a street’.
During COVID, astroturf, planter boxes, festoon lighting and little picket fences provided a low-cost kit-of-parts that helped enforce maximum numbers of patrons for outdoor dining, whilst creating quality public spaces within this dense mixed-use neighbourhood.
When we had the chance to make it permanent, our focus was to:
enhance biodiversity and shade by cutting holes in the street for trees (harder than it sounds!)
replace lightweight, conventional street furniture with more sculptural, fixed elements
use the new street furniture to say, ‘this place is no longer just for outdoor dining, it’s a linear park’
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Our streets are shared - and they represent a huge percentage of our public realm.
Having supported adjacent hopsitality businesses though COVID, it was time to rethink how Ballarat St could enhance amenity for everyone: local residents, non-hopsitality businesses, hospitality businesses in the next block, non-human residents etc.
It’s easy to say you’ve created a linear park accessible to everyone. It’s harder to think about who that everyone is and what they might like to do there.
We identified 12 ‘typical’ users and 35 ‘typical’ activities that this space should support and designed around those.
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By drilling down to think about specific activities and users, we were able to develop a sculptural set of furniture elements that encourage eating, working, playing and more whether solo or in a group.
Audience
How was Ballarat Street reimagined for all?
We designed temporary outdoor dining design for Ballarat St helped Council equitably and promptly support adjacent businesses.
Over the following 18 months locals, businesses and Council saw that the street closure had minimal impact on traffic and visitation and that the community valued additional outdoor public space.
The final transformation into a linear park still provides adjacent businesses with additional seating for take away food, whilst also benefiting all other businesses and anyone wanting to bring a cut lunch and enjoy the park.
BEHIND THE SCENES
A glimpse of how we made it happen:
PROJECT DETAILS
CLIENT: Maribyrnong City Council
LOCATION: Yarraville, Wurundjeri Woi Wurrung and Bunurong Country
STATUS: COMPLETE
COMPLETED: 2021
VALUE: $60K
Services
Consultation + Engagement
Design advisory
Urban design
Placemaking + Activation